Public Identity Redesign
The Public Identity Redesign tasked designers to choose a public space and create a new brand identity for it. This poster features a new logo, brand elements, and a series of touch points to represent Lafayette, Indiana's "Columbian Park Zoo." Because this small zoo pushes their playful nature and family friendly values, the new visual identity is heavily catered to families with small children. The new Columbian Park Zoo keeps the nostalgia of childhood while modernizing their system to keep up with the current day and age.
Spring 2024
