Jarritos Collateral Expansion
Students were challenged to choose a brand and create three new collateral items to add to the line of products. These products needed to look and feel like real items from the selected brand, meaning the packaging had to align with the current brand design. Jarritos, a Mexican soft drink brand, was chosen due to its bright color palette and fresh yet simple design elements. This project acted as a introduction to Adobe Dimension.
Spring 2023