Rebrand and Advertising
A brand identity is what truly speaks life into a company, but a successful one can't thrive without the proper delivery. Students were tasked to find a company that would benefit from a rebrand under a critical design eye. We aimed to add value to the brand by transforming and revitalizing it through graphics, packaging, and advertising. I chose to rebrand the Purple Moose Sock Company, a small online business based in Canada. With careful consideration of their already established narrative, I worked to revamp their image while staying true to who they are. This took form through a reimagined visual identity, packaging, series of touch points, website, and social media.
Spring 2025
